Color Marketing Group ChromaZONE Virtual

Register today for a Color Marketing Group ChromaZONE Color Forecasting Workshop. Leverage color to increase your competitive edge and make more informed choices.

Which Colors will Emerge in 2024 and beyond?
Color Marketing Group ChromaZone Color Forecasting workshops give you the opportunity to interpret, create, forecast, and select color directions with the goal of enhancing services and manufactured goods. By collaborating with experts from all industries and across the globe, we better identify the direction of color and design trends. Then you can interpret this information for your specific industry.

Prepare to Participate
Participants come prepared to engage in the discussion by contributing one important directional Color Story and six supporting color directions. As a registered attendee, Color Marketing Group will provide you with a detailed worksheet to aid in your preparation. You will collaborate with other Workshop attendees to share your ideas on what is shaping color, the driving influences behind color directions, and the colors you see coming to market in 2024 and beyond.

The Final Outcome
Within a few weeks of the Color Marketing Group ChromaZONE Color Forecasting Workshop each participant will receive the following:

• A Digital Color Card with the final 16 selected colors referenced in NCS, RAL, Pantone, Munsell, LAB, and sRGB.
• A Digital Report outlining the color stories and trend directions.

Color Accuracy in a Virtual Environment
Color Marketing Group understands the challenges of limited access to color swatches and tools to select colors. Upon registration, they will send some ideas and online resources on how to overcome this challenge. For those of you familiar with their ChromaZone format, you’ll know that information sharing is a critical component of the process, as is the collaboration and cross-industry pollination! Their virtual process will continue to offer the same opportunity to connect and collaborate in color…virtually…and their Color Forecasting Committee will deliver a valuable workshop experience, focused on directional discussions about where color is going in 2024 and beyond. As demonstrated over the past few years of virtual forecasting, they have been able to overcome the challenges of not having the tools readily available to select colors, by offering suggestions and online resources on how to overcome these challenges. Their Color Forecasting Committee remains available to provide support and answer any questions.