faux
10 years ago No Comments

(pronounced FOH)

Though this word is much more prevalent in everyday usage than it was 20 years ago, it is obvious that some people are still a little confused. In fact, we had a co-worker one time who was so delighted with the “fox” fur that her boyfriend had given her that we didn’t have the heart to tell her that “faux” is not another spelling for that sly little animal the English so love to hunt. So, yes, faux is the French word for fake, false, imitation. Don’t you make that same mistake – it could be costly.

Example: Textile technology had advanced so far that even national chain stores are able to offer faux fur throws to the average consumer at very reasonable prices.