10 years ago No Comments

(pronounced koh-eh-LEHS) This verb means to fuse, unite or grow together into a whole. Along that same vein, it can be used to mean to come together and join forces for a common cause. Example: Towards the end of three-year

10 years ago No Comments

(pronounced keh-KOON-ing) The word cocoon has, of course, been around for hundreds of years, but this verb form is relatively new. Marketing consultant and trend forecaster Faith Popcorn is credited with having coined the term in the 1990s. It

10 years ago No Comments

(pronounced KAH-deh-fI) This odd little transitive verb means to classify, systematize or reduce to a code. codify certain

10 years ago No Comments

(pronounced KAH-fer) This flexible word has a few meanings, two of which apply to our industry. First, a coffer is a chest in which to store items, especially valuable ones. For this reason, the term coffer also refers to

10 years ago No Comments

(pronounced COG-nih-zent) This is a fancier way to say that you are aware, alert and knowledgeable of something, especially because of your own personal experience. (We think any word with the letter Z in is it preferable to other

10 years ago No Comments

(pronounced kahg-neh-SEN-tee) This mouthful of a word is actually the plural form of cognoscente (pronounced kahg-neh-SEN-tee OR kahn-yeh-SHEN-tee), but the former is more commonly used than the latter, and they both sound the same. This Italian term tends to

COL
10 years ago No Comments

(pronounced like the letters C.O.L.: see-oh-el) See