(pronounced GREEN-wahsh)

We’ve defined the word “whitewash” to describe a situation in which someone tries to obscure the truth or flaws of an idea or situation. Greenwash follows in whitewash’s footsteps as it means confusing or deceiving consumers and specifiers about a product or service, creating the impression that the company is either manufacturing products with an environmental advantage or following certain environmental practices. Believe us – there’s a lot of this going on at the moment. So you will be more informed, go here to see TerraChoice’s Six Sins of Greenwashing.