moniker
10 years ago No Comments

(pronounced MAH-nih-ker)

Also spelled “monicker,” it’s a name, nickname, or pseudonym that you gives to yourself or to a group to which you belong. Usually this renaming is done for professional or creative purposes, to set you or the group apart.

Example: When the talented bunch of designers, architects, and engineers decided to go into business together, they gave themselves the moniker Collaboratory, which was unusual enough to gain them needed attention and catapult them to the forefront of Miami’s design scene.