motif
5 years ago No Comments

(pronounced moh-TEEF)

A motif is something that keeps popping up: a theme, a particular element, a color, or a design. Perhaps a Bavarian hotel’s motif is that of Mozart and music, or a high-end spa’s that of Botticelli’s Venus. A firm might incorporate the elements from the crest or colors of a school into their design for a new auditorium. That’s a motif.