nexus
10 years ago No Comments

(pronounced NEK-suhs)

We remember this word because the of the “x” smack dab in the middle of the word. An “x” has a perfect middle point where the two lines of the letter cross, creating a core connection point. Well, that’s what a nexus is: a means of connection; a connected series or group; the core or center, as of a situation; or a link between things, persons, or events. Are we making a connection with you”

Example: The design library was the firm’s nexus; it’s where employees researched products, brainstormed ideas, developed concepts, and formed plans of attack on current projects.