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Why ID Matters
Be Original
2010/09: Make Your Mark With Handwritten Notes


When fashion designers paid homage to the 70s about a decade ago – a trend that I was thrilled about at the time – my (then) boss explained, “Oh, honey. I’ve lived through the 70s once, and I have no desire to do so again.” handwrittennotes-title.gifWhile at the mall the other day, I suddenly understood exactly what she had been talking about as I cringed at some essential 80s elements that have staged a comeback. Apparently there comes a time when everything old becomes new again, and during these digitally dominant days, receiving a handwritten note instead of an email or a text message stands out like RuPaul at a monster truck rally. In other words, the actual act – i.e., choosing paper and pen, composing a thoughtful message, ferreting out an accurate address, applying a stamp, and dropping the result in the mail – can make a significant impression, especially on a potential employer, prospective client or current colleague. But when and how to do it?

2009/01: Get S.M.A.R.T. About Goals


So many of us make dogged resolutions amidst the New Year’s Eve fireworks frenzy, but the majority of them fizzle out as speedily as a sparkler. Why? Because we fail to set goals. No, scratch that. Because we fail to set getsmartaboutgoals.gifgoals the right way. Whether your eye is on the prize of expanding your business, developing your career or generally improving your life here on Earth, goal-setting is there to keep you on track. As a former career counselor once revealed to us, half the battle to attaining success is planning S.M.A.R.T.-ly – i.e., with Specific, Measurable, Attainable, Realistic, and Timely forethought. Translation: Learn to think first so that you’ll be much more likely to act later.
2010/04: Interior Design in Practice - Case Studies of Successful Business Models


contributed by Terri L. Maurer, FASID [interior designer / planning and strategies consultant / speaker / author]

Thinking about opening your own design business? How prepared are you, really? Far too often in our profession, businesses are started without ample time or effort spent on the planning process. Designers hang out their shingle, declaring themselves in
idinpractice-title.gifbusiness with little more than a vendor’s license in hand. They set up shop before even deciding what their business will look like from the beginning, or years down the road. Seldom is time taken to look at the market in terms of competition, types of services offered, or what costs will be to get the business through six months or the first year. Few designers even take the time to explore the different business models available. Think how valuable it would be to step into the minds of other designers who have already started and grown a business, who know the ropes and are willing to share.
2009/06: Vivian K. Mosley


Manufacturers develop the products that interior designers and architects use to create exciting, functional environments for their clients, but have you ever wondered who is behind the curtain developing those products for the manufacturers? vmosleytitle.gifVivian K. Mosley is one such wizard. This Ohio-native has stayed put in her beloved state to design innovative products for Marlite, the internationally known supplier of retail merchandising and designer wall systems. Never imagining she could fabricate a successful career from her artistic talents, Vivian did not even earn her graphic design degree until after age 40. A late start hasn’t hindered her, however. In fact, she’s just getting started.
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In a quest to discover new talent and the latest kitchen design innovations, Miele is now accepting kitchen project submissions highlighting Miele appliances. All projects submitted will be considered for possible publication. Whether it’s incorporating the sleek, clean lines of Miele appliances into a modern space or one that showcases the modularity of Miele’s CombiSets and MasterChef Series Ovens into a space challenged kitchen, show them your Forever Better design. GO HERE to find out more.

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Created by a couple of Milwaukee interior designers with a quirky sense of humor, a healthy dose of sarcasm and a heaping serving of caring. Check out Enough Said to find fun t-shirts with a message.

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