Thursday, 09 September 2010 
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This section serves to expand your regular vocabulary. What separates the men from the boys (or the women from the girls, if you want to equalize things) is v o c a b u l a r y. We cannot stress this point enough. People who have a larger vocabulary have been shown to make more money and get promoted more often.

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Term Definition
patronize

(pronounced PAY-trun-eyes)

Another word with dual meanings that can easily confuse…

1. To provide aid or support for, usually in the sense of being a frequent or regular customer or client.
Example: The furniture storeowner was thrilled that local decorators frequently patronized her shop with their clients.

2. To adopt an air of condescension toward and treat haughtily or coolly.
Example: Unfortunately, many showroom employees in Design Centers tend to patronize design students instead of embracing them as the future specifiers that they are.

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    Be sure to enter the 32nd Annual Interiors Awards presented by Contract magazine Included in the 15 diverse categories is one for Student/Conceptual Work. Entry fees are $200 for the first submission and $175 per subsequent submission; however, the Student/Conceptual Work entry fee is only $75 per project. The deadline for entries is September 24, 2010. Go here to download the PDF entry form.

     
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