(pronounced lihst prIs)
Literally, the price that is listed in a manufacturer’s price book. When applied to the retail world, it’s the price at which manufacturers recommend retailers sell a good to the consumer. It’s usually the list price that is reduced when items are discounted or the retailer has a sale. As a comparison, think of the MSRP (manufacturer’s suggested retail price) or “sticker price” in the automotive world. Same concept.
So when you look in price books / catalogues supplied by furniture manufacturers, for example, the price you see is the list price. Depending on what dealer you are purchasing through (if you are purchasing through a dealer at all), you will get a particular discount, which has been negotiated between the manufacturer and the dealer. Therefore, when you applied the discount to the list price, you get the net price, or the price that you (or your client) may buy the item for. So when someone says, “I got it 55% off list,” they mean that they paid 45% of the list price for the product. For example, a desk that listed for $1000 can actually be purchased for $450 if the discount is 55%.