LOHAS
7 years ago No Comments

(pronounced as LOH-hass)

An acronym for Lifestyles of Health and Sustainability, the term LOHAS refers to a huge market segment that concerns itself with green building, alternative energy, natural lifestyles and personal health, as well as social justice and personal development. We include this term in DESIGN SPEAK because, as a quickly expanding market segment, it is vital for those in the interior design industry to recognize these consumers so that they can meet their needs. Those in the residential, retail, healthcare, hospitality and corporate markets have the opportunity to gain their own market share if they understand how to cater to this group.