patronize
10 years ago No Comments

(pronounced PAY-trun-eyes)

Another word with dual meanings that can easily confuse…

1. To provide aid or support for, usually in the sense of being a frequent or regular customer or client.
Example: The furniture storeowner was thrilled that local decorators frequently patronized her shop with their clients.

2. To adopt an air of condescension toward and treat haughtily or coolly.
Example: Unfortunately, many showroom employees in Design Centers tend to patronize design students instead of embracing them as the future specifiers that they are.