eschew
10 years ago No Comments

(pronounced eh-SHU)

A tip to remember what this weird little word means: First off, get all thoughts of masticating and sneezing out of your head. Next, think of the exclamation “ewwwww” (which rhymes with eschew). You know – what you say when something grossed you out or bothers you. We say this because eschew means to deliberately shun, avoid, or stay away from – sometime because of moral reasons.

Example: Though he loved the way they looked, William eschewed certain types of products and finishes on his interiors projects because he knew that their manufacturing processes were bad for the environment.