(pronounced VAL-yu prah-peh-ZIH-shun)

This is a popular (and kind of obnoxious) biz-speak term that you might hear someone throw out at you, and you need to at least have a vague notion of what they are talking about. We’ll attempt to bring clarity. Basically, your company’s value proposition is the distinct added value that you offer clients by the way you operate, and it describes the benefits that your customers are assured to receive as a result of hiring you. Still confusing, we know, but maybe the example sentence will help.

Example: In order to win this multi-million dollar hotel development project, Valerie knew that her A&D firm was going to have sell the client hard on what she knew was her company’s value proposition: meticulous construction document quality control and an almost foolproof purchasing process.