per contra
5 years ago No Comments

(pronounced per-KAHN-truh)

This adverb should be easy to remember because it means by way of contrast or on the contrary, both of which contain the “contra” part anyway.

Example: The twins have quite different aesthetics. Malcolm prefers projects with strong Beaux-Arts elements and decorative flourishes; per contra, Evan only designs with clean lines, simple shapes, and almost no ornamentation.