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(pronounced greek kee)

See key

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(pronounced green lees)

A fresh term for an emerging era. In fact, this term is so new, that there is not an exact definition for it. We will, however, give you an approximate one. Essentially,

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(pronounced green ruf)

Also referred to as a “living roof” or an “eco-roof,” this term describes a garden planted atop a residential or commercial building in the middle of an urban area. These carefully structured

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(pronounced GREEN-wahsh)

We’ve defined the word “whitewash” to describe a situation in which someone tries to obscure the truth or flaws of an idea or situation. Greenwash follows in whitewash’s footsteps as it means confusing or deceiving