ethos
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(pronounced EE-thohs)

A word – with Greek origins – meaning one’s own personal or work “ethic.” (See the same language roots”) More elaborately put, the ethos of an individual, group, or organization is the culmination of that entity’s belief system, morals, and character that distinguishes them, setting them apart from others.

Example: When looking to fill the vacant position in his firm, the interviewee’s portfolio was the most crucial part of the process for him because he was looking for a designer that matched his design ethos.